The CAC Squeeze Matrix
Why the 'Golden Era' of Arbitrage died immediately when Meta optimized algorithms.
The Ad Tax (CAC)
Dropshipping does not magically generate organic sales. You must forcefully buy the consumer's attention by purchasing ads on platforms identically designed to extract all of your profit. The Cost Per Acquisition (CAC) is the metric dictating the exact dollar amount of ads you must burn to mathematically spawn exactly one human sale.
If you sell a plastic trinket for $50, and you buy it from China for $15, you assume you "made" $35. However, if the current Facebook bidding market requires exactly $32 of active ad spend to get enough human impressions directly leading to a single purchase—your entire margin violently evaporated into $3.
The 3x Minimum Rule
Basic dropship arbitrage strictly mathematically mandates a 3x to 4x baseline markup divisor to mathematically survive modern CAC bidding markets. If a product physically costs $20 to buy and ship, you must ruthlessly mandate a $60 minimum retail price simply so there is enough empty space directly inserted to absorb the incoming $25 Facebook Ad tax without triggering systemic bankruptcy loss loops.